Digital Marketing Concepts – is all about using the internet to your business advantages, using the internet to reach and target your potential customers, you see, Digital marketing is very broad and in this article I will be sharing with you the top Digital Marketing Concepts that every marketers can not do without, and why you must know them.
Digital Marketing Concepts.
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Email Marketing
- Mobile Marketing
- Influencer Marketing
- Social Media Marketing
- Content Optimizations
1. Search Engine Optimization (SEO)
You have probably heard the term SEO, right? this stands for Search Engine Optimization. SEO is the process of optimizing your contents (Text, Audio or Video) – Products & Services online with the aim of increasing your visibility online (ranking on top of Search Engines like Google, Bing or Yandex).
It has been noted that Search Engine Optimization lowers marketing cost by 60% as reported by the Search Engine Journal. This is simply because when you optimize your website contents to rank higher on search engine result, you don’t need to spend money on buying advertisement inventory like Pay Per Click (PPC anymore. Thus, you have reduction in your advertisement budget.
2. Pay Per Click (PPC)
Pay Per Click, popularly know as PPC, is a popular online marketing that involves strategically placing online Ads and paying a fee only when your Ads inventory is clicked by a user (customer). The clear vision is, you give your Ads inventory to a particular Ad Company like Google Ads, they display your adverts to users on the internet, whenever a user find your Ads interesting and clicked on it, you will be charged a certain fee. This fee is called Cost Per Click (CPC).
PPC is an alternative way of of marketing your content and buying traffic to your website or products and services, average CPC ranges from $0.5 – $3. However, some can cost as little as $0.05 while others can cost over $50 depending on your industry.
Another form of marketing that looks like PPC is Pay Per Action (PPA), unlike PPC that you pay per click, this one works per action taken by the user after clicking on your advert, you might be collecting customers email, survey, selling products etc. It is only when a visitor perform an action that you pay, this fee s called CPA, cost per action.
PPA is more expensive than PPC.
3. Email Marketing
Email Marketing is the use of email in promoting your business (Products/Services), as well as encouraging customer’s loyalty, Email marketing is a great tool for educating new and already existing customers, about features or advantages of your products and services. Business owners often use email marketing to keep their customers regularly informed about events, promotions, new products & Services and and useful tips. For you to create a mailing list, you must first obtain consumer approval. This can be done by encouraging clients to sign up for newsletter on your website. When your customers voluntarily sign up for your newsletter, it’s a clear indication that they are interested in your product and they can turn into a potential customers.
4. Mobile Marketing.
Mobile Marketing is another concept of Digital Marketing aimed at reaching the target audience on their smartphones, tablets and/or other devices. Costumers are often contacted via email, social media, Apps, Websites, SMS and MMS. eMarketers estimated that by 2023, the mobile only audience in the united states will grown to 60 Million. In addition, Adweek also predicted that 79% of smartphone users have carried their for an average 2 hours a day. This contributes to one of the biggest advantages of mobile marketing which have the potential to make your ad advertisement go viral.
Analytics is a platform or tool used in examining data. This data are the ones collected from your online marketing activities , from channels such as your websites, blog, Mobile Apps, Software, Social Media Pages etc. Examples of Analytics includes but not limited to Google Analytics, CrazyEgg and HubSpot.
Analytics helps you understand your users, how they navigate through your products and their behaviours, which helps you understand what you are doing wrong and how to fix them.
6. Influencer Marketing
Influencer marketing is a digital marketing concept that is very good for businesses in promoting their products and services, though it can be a very expensive way of marketing, this type of marketing uses the approach of endorsements and mentions of your products from influencers (Celebrities) on social medias, an influencer is an individual that have social following (on social media platforms such as YouTube, Facebook, Instagram, Twitter etc.). They have the power to increase people’s interest in your product since they have the audience and the audience trust them and whichever products they recommend.
Influencer marketing allows you to reach a specific type of audience while gaining their trusts and interest and also gives you brand awareness. Since Influencers are already content creators. This way, an influencer can contribute to your business content marketing. Statistics shows that for every $1 spent on influencer maketing, you get x5 in value ($5), isn’t that an interesting Return on Investment?
7. Social Media Marketing.
Social media marketing is also known as social media ads, Paid social media ads is the type that marketers or business owners pay a certain amount of money to social media platforms like Facebook, Twitter, LinkedIn Pinterest and others. They pay certain fee for an ad inventory, targeting some certain group of people who are likely to have interest in their products and/or services, for a particular duration.
As you can see, this is similar to the point we covered just now (Influencer Marketing), but the difference here is that the fee is paid to the Social Media platforms instead of influencers, and this form of marketing is cheap and effective too.
8. Content Optimization
Content optimization involves producing contents that has the potential of reaching your audience, or creating a content that is one way or the other engaging to your potential customers and use that avenue to advertise your products to them.
A typical example of Content Marketing, is this article you are reading, I am a Digital Solution Provider, I develop website and do digital marketing for businesses, and I know that lots of businesses are finding it so hard to do Digital Marketing themselves, because of this fact, I have written several articles on Digital Marketing including this article you’re reading currently (Digital Marketing Concepts).
So while solving your problems with my articles, I am at the same time using that opportunity to promote my services.
Conclusion on Digital Marketing Concepts.
As a business owner or as a marketer, it’s important to know that most marketing concepts often work better, together. For Example Influencer Marketing will work well with content optimization, Email marketing will work well with content optimization etc.
Above all Analytics is important to your business, it can be used to monitor your progress as well as calculate your ROI (Return on Investment).
I will be glad to help out please drop your comments below in the comment section and also share with friends. Thank You For Reading.